IAG has hired News Corp online product strategist Mark Drasutis as Chief Digital Officer.

Mr Drasutis will lead “initiatives to anticipate what’s next for customers in a connected world and deliver those experiences”.

He starts in October with the Customer Labs team and reports directly to Chief Customer Officer Julie Batch.

“Under [Mr Drasutis’] guidance, we can accelerate our focus on driving IAG forward to become a leader in digitally enabled customer experiences,” Ms Batch said. “[He] is an innovator, consumer product expert and strategic visionary who cares deeply about building high-performing teams, working in agile environments and focusing on the needs of customers.”

Mr Drasutis has more than 20 years’ media and digital product experience.

He led News Corp’s digital product platform, audience insights and innovation teams as chief product officer. He has also worked at Yahoo, delivering “consumer experiences” using data and customer insights.