Former Suncorp senior adviser Mark Reinke has joined PwC as a board member for the professional services group’s CMO Advisory practice.

Mr Reinke left Suncorp last month after 14 years with the insurer, most recently driving its Marketplace strategy. He will start his new role next month.

PwC Chief Creative Officer Russel Howcroft says Mr Reinke will offer expertise on the changing role of technology in marketing and managing multiple brands in a single portfolio.

The CMO Advisory practice focuses on marketing, brand and media strategy, operations structure, and investment analysis and optimisation.