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QBE and AFL stars mark Week of Giving

QBE and AFL club the Sydney Swans, which the insurer sponsors, joined forces for a charity awareness campaign under their corporate social responsibility commitments.

The insurer’s inaugural Week of Giving culminated with the Swans’ round-20 clash against Port Adelaide on Saturday.

Run-out T-shirts worn by the Sydney players, featuring nominated charities, will be auctioned to raise funds for the groups.

“In QBE’s Week of Giving we want to celebrate our partnership by showcasing our charity partners, as well as raise some important funds along the way,” QBE Australia CEO Tim Plant said last week.

At the game, the Sydney Cricket Ground’s big screens were used to raise awareness of the organisations and their work. The Week of Giving campaign supported seven QBE Foundation partners and charities, and four Swans-linked charities.