Broker JLT has secured naming rights for the Sheffield Shield first-class cricket competition and the domestic one-day tournament.

“We are delighted to support Cricket Australia and contribute to an integral part of Australia’s sporting culture at the elite and grassroots levels,” Australia and New Zealand CEO Leo Demer said.

The state-based JLT Sheffield Shield starts in October with matches in Brisbane and Perth, and runs through to the final on March 23.

The JLT One-Day Cup, featuring a Cricket Australia development squad and state teams, begins in Brisbane on September 27, with finals to be played in Hobart on October 19 and 21.

JLT says it is the official risk partner of both Cricket Australia and the AFL. “No matter what the sport, JLT’s role is to support and protect the game and its players,” Mr Demer said.