Axa XL has urged the industry to tackle a skills shortage that it warns will only intensify as other employers compete for an ageing workforce.

The Insurance Council of Australia launched a recruitment campaign in September, but the insurer believes there is a “need to do more”.

Axa XL country leader for Australia Catherine Carlyon says the industry has an image problem that can be addressed by promoting the profession’s positives.

“We can all act as ambassadors for the industry. Sharing your experiences can help debunk myths about the industry and highlight the many positive aspects.

“We can all work on changing the narrative and help attract talent to exciting and rewarding careers in insurance.”

Ms Carlyon says she has reflected on her career and why she chose the industry. She is an accountant and consultant, but decided to work in insurance instead.

“Firstly, because it is interesting, and the working environment is good. I choose to stay because it continues to interest and challenge me – problem-solving, analytics, people management and leadership, dealing with a range of other industries, forging relationships.

“I spent a large proportion of my career in claims, overseeing events and exposures that make daily news headlines. My career has afforded me the flexibility and balance of a fulfilling work and personal life, to live and work in several countries, and has the variety to keep me at the same company for almost 20 years, and still be engaged.”

Ms Carlyon urges insurers to continue expanding the talent pool through programs such as mentorships, sponsorships, coaching and development opportunities.

“This helps new talent acclimatise to the industry and creates a sense of belonging, as well as growth opportunities. In other words, we need to do more,” she says in an online article.

“Ultimately, these efforts will help the industry attract and retain the next generation of talent and meet the evolving needs of our customers in an increasingly complex and risk-laden world.”

Click here for Ms Carylon’s article.