AFA Insurance has appointed industry veteran Kevin Kinsella as an advisory board member.

Mr Kinsella was previously GM at Accident and Health International (AHI), steering the company’s growth across Australia. He joined AHI in 2004 and retired last June after about 50 years in the industry.

“The appointment of [Mr Kinsella] is part of our strategy to strengthen our management team and grow the business,” AFA Executive Chairman Ross Porter said.

“It’s a challenge to stand out in a crowded space. Accident and sickness insurance is not the niche market it once was.

“We have grown organically for more than 20 years with great success, we have a strong brand and broking relationships, dedicated and talented staff who love what they do – we want brokers to know we are a great underwriting company.”

Formed in 1991, AFA initially offered accident and sickness insurance and has since expanded to include corporate travel, voluntary workers, journey, expatriate medical, and public liability and general property, distributed electronically on its eBIND platform.

Its complete accident and sickness product range has been backed by Allianz Australia since July 2014.