QBE has created a US-based Global Market Management (GMM) team tasked with strengthening its customer focus and delivering best practice in meeting client and broker needs.

Uwe Schoberth has been promoted to lead the team in the newly created role of Global Head of Market Management, the company says in a release issued in New York overnight.

“Whether it’s in personal lines in Australia Pacific, financial services in North America, or our specialty products in our International division, our ambition is to provide the highest possible levels of service for our customers and distribution partners, everywhere, every time,” Mr Schoberth said.

QBE describes GMM as a “centre of excellence” and says the team will work globally and at a divisional level to devise best practices. It will also leverage internal and external data and analytics resources to further improve capabilities.

Mr Schoberth joined QBE in 2014 and most recently was global head of major trading partner engagement. Previously, he managed XL’s regional operations in the US and Canada.

In the new role he will continue to report to London-based QBE International CEO Richard Pryce, who is one of three regional division group executives.

“GMM is a key differentiator for us,” Mr Pryce said. “It’s about driving a consistent experience for our customers that sets the bar higher.”

The group simplified its global structure last November into three operations comprising International, Australia Pacific and North America.

QBE earlier this year also said it was overhauling its approach to customer service and feedback in response to shifting market expectations.