QBE has appointed Uwe Schoberth to lead a new global market management (GMM) team tasked with strengthening customer focus across key regions and product lines.

Mr Schoberth was most recently global head of major trading partner engagement and has been with QBE since 2014. He previously managed XL’s operations in the US and Canada.

QBE describes the US-based GMM as a “centre of excellence” and says the team will work globally and at a divisional level to devise best practices.

The GMM will also leverage internal and external data and analytics resources to further improve capabilities, the insurer says.

Mr Schoberth will report to London-based QBE International CEO Richard Pryce, who is one of three regional division group executives.

“GMM is a key differentiator for us,” Mr Pryce said. “It’s about driving a consistent experience for our customers that sets the bar higher.”

The group simplified its global structure last November into three operations comprising international, Australia Pacific and North America.

Earlier this year QBE said it would overhaul its approach to customer service and feedback in response to shifting market expectations.