Allianz uses VR to help traumatised crash victims
Allianz says its virtual reality therapy program is helping customers overcome their fear of driving after crashes.
More than 100 compulsory third party claimants who took part in the pilot program reported improvements in their ability to manage anxiety and fear.
The program is a partnership with the Sydney Phobia Clinic and involves participants navigating virtual driving scenarios in a controlled environment.
“This is to help them confront and overcome their fears step by step and give them the confidence to get back in a vehicle,” the insurer said. “Our VR therapy program represents a significant step forward in addressing the mental health challenges associated with motor vehicle crashes.
“It provides a safe and effective way for customers to confront their fears and regain their confidence, free from the debilitating effects of post-traumatic stress disorder.”
Allianz says its CTP data since 2020 shows many crash claims have involved some form of psychological injury.
“These injuries often manifest as PTSD, with symptoms that can severely disrupt daily life. It can prevent someone from getting back in a vehicle and resuming everyday activities.”
Allianz now plans to expand the therapy program to rural and regional areas.
It has also partnered with oVRcome, a smartphone-based VR therapy service, so customers can receive help anywhere in Australia.
“When someone has a car accident, the physical injuries are more obvious straight away,” GM of strategic delivery and innovation Thea Hobbins said.
“But sometimes the real obstacle isn’t physical, it’s mental. Our new program is about offering support to our customers to overcome the biggest barrier of all – mental health.”
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