New Zealand insurance start-up Cove has become an approved coverholder at Lloyd’s, clearing the way to offer products in the second half of the year.

Cove, which will sell policies including car, home and contents, aims to provide simplified purchasing and claims processes through any internet-connected device.

“Working with underwriters at Lloyd’s gives our customers comfort that there is a global leader in the insurance industry standing behind our polices,” CFO Brett Wilson said.

The Auckland-based company, founded by brothers Rob and Andy Coon, is to enter the “public beta stage” within the next few weeks, before launching to the wider market.

“Over the next six months our technology will roll out and become available for New Zealanders, starting with a chatbot experience in about a month,” Rob Coon said. “The word ‘insurance’ in New Zealand often leaves a bad taste in people’s mouths and we want to change that.”

Cove says consumer research has informed the development of its offering, which also reflects international trends.

“Our team saw innovative digital experiences being offered to customers internationally, and we wanted to bring this refreshing approach to New Zealand,” Rob Coon said.