NRMA Insurance introduced a marketing campaign around the theme “help is who we are” on Friday.

A 60-second film features the role of the insurer and partners such as the State Emergency Service in helping people rebuild after major weather events.

“For almost 100 years, NRMA Insurance has been by our customers’ side helping them get back on their feet when things go wrong,” IAG Chief Marketing Officer Brent Smart said.

“This campaign celebrates our brand roots and sets the tone for the type of human storytelling we are returning to.”

To see the film, click here.