A new specialist insurance group has been established in Sydney, promising to use data insights and technology to develop more personalised products.

Pop Insurance Holdings was set up by Sydney-based David Rogers, a former MD of Ironshore Australia and most recently national manager corporate and regional head of M&A for Berkley Insurance Australia. His partner is Barcelona-based Killian McDermott.

The company plans to expand through organic growth and small acquisitions while building efficiency across distribution, underwriting and servicing.

It says it will build long-term strategic partnerships with (re)insurers, underwriters, niche distributors and marketing, services and technology companies, and plans to expand across the region.

Pop has invested in managing general agent platform Fusion Specialty Insurance, and will introduce a mergers and acquisitions insurance line next month.