Another personal lines channel is opening up the rush to find new distribution bases, with QBE to supply online general insurance products to industry superannuation fund members.

Under a scheme masterminded by Sydney-based marketer Jason Potter-Rose, industry super funds are able to access QBE products offering discounts on home and contents, travel, car and landlord insurance.

Mr Potter-Rose, who is MD of Superannuation Insurance Services, says health insurance is also being offered through the scheme.

“These are complementary services to assist super funds to engage more closely with their members,” he told insuranceNEWS.com.au. “It will provide real value to super fund members, and it gives them a strong incentive to come back to their funds’ websites.

“We’re working with the marketing departments of the industry super funds to make this service really valuable to their members.”

Although the general insurance service has been offered through Maritime Super, Club Super and SPEC Super for several months, Health Industry Plan, Intrust and QIEC Super have now also signed up and more funds are expected.

Mr Potter-Rose says his company will only partner with organisations “that agree to provide superior service to members and employers, with important criteria that includes only special offers that cannot be obtained through the retail market”. Current providers include QBE and web aggregator iSelect.

He expects the service to be available to 4 million industry super fund members within the next year.

He is also planning to expand into business insurance and other associated insurance offerings, which he says may be facilitated through a broker. 

Mr Potter-Rose spent 22 years working in sales and marketing at financial services mutual Manchester Unity, where he built up the company’s links with industry super funds.