Zurich will keep the OneCare product line from its acquired ANZ life insurance business open long-term.

Zurich Life and Investments Chief Distribution Officer Kristine Brooks says there is a need for greater product differentiation as the life industry consolidates and choice narrows.

OneCare will be enhanced in line with customer requirements, Zurich says.

Ms Brooks says the product has an impressive track record on customer retention and a loyal following of advisers, and Zurich wants to preserve that.

Many of the “touch points” advisers use, such as quoting, applying or managing a policy, will remain the same, as will many features and service elements.

Ms Brooks says there is an opportunity to build on the strengths and differences in each of Zurich’s product ranges, to “create clearer differentiation and to broaden the range of recommendations that advisers can make to their clients”.

“Zurich is aiming – through the variety of products we offer – to better service people at different ages and stages of life, with different careers or income levels, or with different pre-existing health conditions,” she said.

A “one-size-fits-all approach” might exclude sections of the market.