TAL Life has won Strategic Insight Actuaries & Researchers’ annual overall direct life insurer award.

The runners-up were NobleOak Life and Suncorp Life.

TAL also won the term life category, edging out Zurich and NobleOak, and the customer service and marketer customer service sections.

NobleOak won the total and permanent disability and trauma rider categories.

CommInsure won in the trauma standalone category, OnePath Life took the accident cover prize and Suncorp Life won the income protection award.

“Direct risk insurance market sales continue to build on previous years, while new product offers are appearing that go some way to spanning the gap between pure life insurance and pure health insurance,” Strategic Insight Regional MD Rael Solomon said.