ClearView expects more life insurance cross-selling through its new WealthFoundations super product.

“It is important to note WealthFoundations will leverage both the life insurance cross-sell opportunities [and] the capability provided by ClearView regulatory licences,” CEO Simon Swanson told the company’s AGM last week.

“This allows us to include some innovation and differentiation.”

Mr Swanson says ClearView does not seek to be “all things to all people” with its life insurance business.

“Our strategy has and will continue to focus on the profitable segments of the market. Consequently, there is still no intention to participate in the group life market.

“ClearView also has vey limited exposure to pre-global financial crisis income protection policies.”

As the life industry continues to raise prices and modify terms, it could benefit ClearView, according to Mr Swanson.

He cites a recent upgrade to the LifeSolutions product and the hybrid premium structure that launched in September.

“While our competitors talk about making changes to lessen the impact of issues in the industry, ClearView has taken decisive action to support our customers and advisers while addressing industry issues.”

This financial year the company will focus on expanding its direct life business, Mr Swanson says.

“A new call centre has been established in Parramatta and capacity has been expanded to accommodate future expected growth. We have been encouraged by the improvement in the performance of direct life insurance sales throughout the year.”