Allianz Australia has launched an advertising campaign that features the theme “behind you for what’s ahead” as the global insurer refreshes its brand.

The campaign is the first work from creative start-up Howatson+White, launched in early March with Allianz as a foundation client, and the insurer says it builds on the group purpose, stated as “we secure your future”.

Material as part of the campaign will appear on TV, in cinemas, on YouTube and across digital, radio, print and outdoor media.

“As our industry continues to navigate change, evolving to meet our customers’ needs, and ensure trust, is pivotal,” Allianz Australia GM Marketing Sophie Finn said. “We are proud to be elevating the Allianz brand, and launching our new future-fit positioning and experience.”

Howatson+White CEO and Founder Chris Howatson says the campaign focuses on life’s “every day, real and raw moments and celebrates the courageous choices” people make to determine their future in seemingly small but significant ways.

“To determine our own future is something we all control and something Allianz values,” he said.