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Zurich renews Demons deal  

Zurich Australia has extended its partnership with AFL club Melbourne’s men’s and women’s teams to the end of the 2026 season. 

The insurer will continue as a co-principal partner and feature on match-day clothing and training gear.  

Zurich first sponsored the men’s team in 2018 before backing the women’s team in 2020.  

It also worked with the AFL coaches’ and players’ associations to deliver a free mental health education and awareness program, called Tackle Your Feelings, in 2018.  

“Our partnership with the Melbourne Football Club provides a valuable platform for Zurich to connect with our customers, partners, employees and the broader Australian community,” Zurich Australia and New Zealand CEO Justin Delaney said. 

“Together, we have driven several impactful community initiatives including the launch of Goals for Good and support of charitable rounds to raise money for FightMND (motor neurone disease) and the Reach Foundation (youth mental health and wellbeing).”