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WA insurer tops Roy Morganís satisfaction survey

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Perth-based RAC Insurance has won survey company Roy Morgan’s Major General Insurer of the Year award for customer satisfaction in an annual survey of 50,000 Australians.

The company topped all but one of 12 monthly surveys last year, putting it “far out of reach of their competitors”, Roy Morgan CEO Michele Levine says.

The awards, spanning 32 categories, were presented in Melbourne on Tuesday.

Tasmania’s RACT Insurance won General Insurer of the Year for the fifth year running, with CEO Trent Sayers saying it is a privilege for a Tasmanian company to be recognised for excellence among such a strong field of Australian insurers.

“It is an honour that so many Tasmanians trust us to protect their prized possessions,” he said.

MLC won Major Risk & Life Insurer of the Year and TAL’s Insuranceline took out Risk & Life Insurer of the Year for the second straight year.

“Knowing that a large number of real Insuranceline customers were surveyed to arrive at this result validates the work and dedication the team has towards satisfying our customers,” TAL’s Chief Commercial Officer of Individual Life, Tim Thorne, said.

Ms Levine says the four insurers “demonstrate a determination to understand what their customers need and deliver it”.

“That’s what has earned each of them coveted recognition as best in their field, judged by their customers, over the year just ended,” Ms Levine said. “Each of the winners understands that dissatisfied customers have an enormous impact on the bottom line and they work hard to avoid that.”