Vero has urged businesses to talk to brokers in a major new ad campaign featuring the AFL’s Brisbane Lions.

The insurer is in its third year of team sponsorship, and the ad examines the Lions’ role in bringing the game to life. The campaign will run throughout the AFL season on 7mate, Fox Sports and radio station Triple M.

“As a result of our partnership with the Lions, more than a third of SMEs are now aware of Vero, and we expect that number to grow as a result of this year’s campaign,” Suncorp Commercial Insurance Broker Distribution National Manager Sam Sanfilippo said.