Vero has launched a web strategy guide to help brokers make the most of online communications.

The guide covers issues such as social media and search engine optimisation, and comes in response to the Vero SME Insurance Index, which shows more clients than ever are researching insurance online.

“The fact some business owners are doing some of their research online is a great opportunity for brokers,” Suncorp Commercial Insurance EGM Distribution Andrew Mair said.

“The importance of developing and refining an attractive and communicative web presence is clearly high.”

Vero’s Guide to Better Web Strategy is available as a free download. It is the third marketing tool the company has released this year, following an animated video outlining reasons to use a broker and a booklet on SME customer segments.