AFL team the Brisbane Lions feature in a new advertising campaign launched by major sponsor Vero at the weekend.

The drive is designed to support brokers by raising awareness of the Vero brand among SME clients, Suncorp Commercial Insurance EGM Distribution Andrew Mair says.

“We want more SMEs to know who Vero is and what Vero does, so when brokers recommend us they’re familiar with the brand,” he said.

“We believe the campaign will also inspire some SMEs to ask their brokers about Vero. Importantly, the call to action is to ‘talk to a broker today’.”

The first television ad ran yesterday, and the campaign will run throughout the AFL season on radio, print and digital media.