Vero has released its fourth marketing tool for brokers, based on information from this year’s Vero SME Insurance Index study.

Its Understanding Business Risks video series focuses on two customer segments: hospitality and wholesaling.

It features interviews with business owners on the risks they may face, plus insights from an insurance specialist on threats and appropriate cover.

The tool aims to make SMEs more aware of risks and to encourage them to seek advice from brokers.

Brokers can share the videos with clients via social media or on their websites.

Vero previously released a web strategy guide to help brokers make the most of online communications. This is still available as a free download. 

The guide is based on responses to the Vero SME Insurance Index, which showed clients are increasingly researching their insurance needs online.