The Underwriting Agencies Council (UAC) has launched a new logo and brand positioning to reflect members’ growing influence in the industry.

UAC Chairman Damien Coates says the updated imagery and tagline – “The resource” – reflects underwriting agents’ standing as the specialist resource for brokers seeking access to specialist products, as well as the organisation’s position as the resource for its members.

The new brand was unveiled at UAC’s Expo and Lunch in Sydney last week. The event attracted a record number of brokers and exhibitors.

It replaces a logo featuring a traditional underwriter’s quill. Mr Coates says it is a “fresher, more vibrant image” which “better represents UAC’s core values of innovation, specialisation, support, guidance and strength”.

A new website has also been launched to coincide with the brand change.