Steadfast-linked brokerage Scott & Broad will celebrate its centenary with more than 200 guests at Luna Park in Sydney on Thursday.

The Sydney brokerage has “rejuvenated” its branding and company logo and launched a new website to mark the milestone.

“We are very proud to announce that our firm is now 100 years old,” CEO Michael Burgess told insuranceNEWS.com.au.

“Our new identity has been carefully constructed to convey the message of timelessness, appropriately reflecting our ability to adapt and innovate, while honouring our heritage over the past 100 years.”

Scott & Broad, part of the Steadfast Group network, offers a range of business, personal and workers’ compensation products.