Suncorp has launched a national marketing campaign to attract new customers outside its home state of Queensland.

It is fronted by a 10-year-old girl called Sunny, who represents the group’s message of keeping financial matters simple.

Australians lack the confidence and knowledge to take control of their finances, and the campaign will help them make better choices, Suncorp says. It will be rolled out across the banking, insurance and investments divisions in the next 12 months.