Suncorp was among the winners at this year’s Customer Experience in Financial Services Asia Awards.

The company says it won the “best customer experience – alternative providers” category at the awards ceremony in Singapore last week.

Suncorp EGM Customer Experience Debra Tagg says the accolade recognises a strategy to deepen relationships with customers to meet more of their needs, and move away from a current industry approach of selling unrelated and unconnected products.

The awards are organised by Timetric, a provider of online data, analysis and advisory services.

Eligible institutions in the various categories include banks, wealth managers, financial advisers, card issuers, payment providers, insurers and other alternative financial services providers.