Steadfast CEO Robert Kelly has accepted a challenge to take an ice bath to raise medical research funds for the Children’s Cancer Institute.

He will do the Athlete’s Ice Bath on October 23 at the Fleet Steps inside Sydney’s Botanical Gardens.

Mr Kelly is aiming to raise $90,000 and his supporters have donated more than $84,000 so far.

“The work of the Children’s Cancer Institute has the potential to change the lives of so many families,” Mr Kelly said.

“I’ve been dared to take an Athlete’s Ice Bath in order to raise much-needed funds for medical research into childhood cancer, provide some laughs and hopefully one day find a cure for the brave kids who face this disease every day.

“It’s a wonderful and fantastic way to directly help kids that are having a terrible time.”

The institute hopes to raise $700,000 from this year’s CEO Dare to Cure event.

Click here to support Mr Kelly and here for more details about the event.