Real Insurance and RAC Tasmania Insurance were winners in Roy Morgan’s annual Customer Satisfaction Awards, announced at a gala dinner in Melbourne last week.

RACT Insurance was named general insurer of the year, while Real Insurance took the top risk and life insurer prize.

More than 50,000 Australian consumers were polled for the researcher’s awards, across 32 categories.

Companies cannot nominate themselves or apply to be measured.

Richard Enthoven, Executive Chairman of Real’s parent company Greenstone, says it is an honour to be recognised in the awards.

“Customers are at the heart of everything we do at Real Insurance, and this award is a testament to our hard-working and dedicated team of professionals who work hard to deliver the best service possible to our customers,” he said.

Roy Morgan CEO Michele Levine says the rise in social media has given consumers “a voice louder than ever before”, making customer satisfaction crucial to business success.