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McLardy McShane launches radio campaign in support of small businesses

Melbourne-based brokerage McLardy McShane has launched a radio campaign showcasing small businesses who have found a way to adapt to the current depressed economic environment.

The “We’ve Got Your Back” blitz will run every day on the top-rating 3AW Breakfast show, featuring a selected business owner and the actions he or she has taken to steer the operations through the situation and the pandemic disruption.

“We are trying to help small businesses that are getting hit hard by the current economic situation,” McLardy McShane Group CEO Don McLardy said.

“Although the government has been great with stimulus packages, small business owners are hurting and worried about what might happen after the packages are finished.

“We want to help them survive, see them through and increase support through lockdown by giving them recognition.”