IAG has confirmed the appointment of Lewis Pullen as Marketing Director for its recently formed Challenger division.

Mr Pullen, who previously held high-level marketing roles at the National Rugby League and Qantas, starts with the insurer this week.

IAG Challenger is a new division created to disrupt the general insurance market and tackle the challenge of new entrants.

Mr Pullen will be responsible for brand and marketing across SGIO, SGIC and IAG’s partnership with Coles Insurance.