Lloyd’s has won a prestigious Asia-Pacific Communication Award for a campaign promoting its City Risk Index.

The market beat 140 entrants to take out the public affairs category.

Regional Head of Marketing and Communications Asia-Pacific Michelle Cockrill says the campaign succeeded due to “a massive team effort”.

Lloyd’s held 19 speeches and events in 10 countries, reaching more than 5000 stakeholders, while its media campaign generated 203 articles with a potential reach of more than 98.2 million people.

“By creating newsworthy stories that were relevant to local communities, Lloyd’s was able to turn the dry subject of underinsurance into compelling stories to stimulate conversations on how to build city resilience,” Ms Cockrill said.

“The Lloyd’s City Risk Index campaign was the most successful campaign Lloyd’s has conducted in the Asia-Pacific in terms of the extent of the media reach, the number of business leads generated, and how it has helped to confirm Lloyd’s position as a risk expert.”