Credit insurance specialist LFI Group has begun building its sales team, appointing Kevin Arkell as National Sales Manager.

Mr Arkell comes from LFI parent Liberty Financial, where he was state sales manager Victoria and Tasmania for the past seven years.

Lender Liberty Financial launched LFI – which specialises in products including mortgage protection cover, loan protection insurance and vehicle equity cover – at the end of 2014.

Before this Mr Arkell was executive head of sales at La Trobe Financial.

“With Kevin overseeing national sales, brokers will have an experienced team to tap into for guidance and support,” LFI Group GM Dean Cullen said.

LFI Group now aims to add a number of state-based sales managers.