The Insurance Council of Australia (ICA) has started the new year and its communications overhaul with the quiet relaunch of its website.

New GM Communications and Media Relations Campbell Fuller says the website was “soft-launched” last week but will continue to be reviewed and modified in the next few weeks.

It’s part of a revamp of ICA’s communications strategy, which has been criticised in the past as slow, opaque and ineffective.

Mr Fuller told insuranceNEWS.com.au the website is “often the first port of call” in a disaster for insurance professionals, media, consumers, consumer advocates and government.

He says the new site will contain more information, including advice on how to make claims and the ICA’s policy positions on various issues.

“We are moving to greater transparency for all stakeholders, and there will be more material available on the website.”