Broker IC Frith has announced a sponsorship deal with new AFL club the Greater Western Sydney Giants.

The 2012 season deal provides extensive branding opportunities, according to CEO Simon Cook.

“We are one year into a four-year growth strategy for our insurance broking business,” he told insuranceNEWS.com.au.

“Part of this strategy is brand-building and our sponsorship with GWS Giants is consistent with this.”

He says IC Frith chose the GWS Giants due to the club’s high profile as the AFL’s newest team and its proximity to the group’s Western Sydney head office.