IAG has appointed Jane Merrick as GM Marketing and Customer Experience for its Australian Consumer Division.

She was previously head of marketing for IAG Personal Insurance, responsible for customer marketing for NRMA Insurance, SGIO and SGIC.

In her new role Ms Merrick will lead marketing, product design, customer communications, customer relations and customer experience for NRMA Insurance, the group’s largest personal insurance brand.

“Through bringing together each of these disciplines we can leverage information and assets from across the business to help us create a more customised brand experience,” she said.