The Financial Planning Association (FPA) will spend $15 million over the next five years to promote the professionalism of financial planners.

The campaign will start in either July or August this year and will use all types of media including television. A media plan is being written at present.

FPA consultant Rebecca Murray told insuranceNEWS.com.au it will be different to previous campaigns that focused on the quality of advice.

“This time we are distinguishing the difference between an FPA financial planner as opposed to all other financial planners,” she said. “The focus will on the qualifications of our members and how that makes them different.”

The campaign will not use individual members in any advertisements, but Ms Murray says it is hoped to involve them “at a grassroots level”.

The advertising campaign will promote all aspects of financial planning delivered by FPA members, including life insurance.

“Our previous research showed how consumers understood the value of advice, but what we found was they didn’t know how to find a financial planner,” she said.

The campaign is part of the FPA’s rebranding push announced last year, with a new logo that can only be used by member companies that meet the association’s new professional standards.