AAMI’s latest advertising campaign has gone viral, attracting mainstream media coverage and 92,000 “likes” on a Facebook fan page.

The TV ad features “Rhonda”, an Australian woman who goes on holiday to Bali after saving money on her car insurance.

Local waiter “Ketut” brings her a drink and tells her: “You look so hot today. Like a sunrise.”

“You’re naughty,” Rhonda replies.

One fan of the ad has created a Facebook page called The Sexual Tension Between Katut (sic) and Rhonda.

Users have posted hundreds of comments on the page, which was not set up by AAMI. 

“Simply the best commercial ever aired on TV!” posted one fan.

“I love that advert! Every time I see it I laugh,” wrote another.

In Bali, t-shirts featuring lines from the ad campaign are on sale in markets.

“Rhonda, you have beautiful brake foot,” reads one, referring to a previous ad in which the character is complimented by a masseuse.

AAMI EM Marketing Richard Riboni says the reaction has been beyond his expectations.

“To see so many people engaged with a TV campaign about insurance is exciting and amazing at the same time,” he told insuranceNEWS.com.au.

AAMI has been using the Rhonda character, played by Mandy McElhinney, for almost a year.

“She’s likeable, shy and a bit awkward and that makes her appealing,” Mr Riboni said. “There’s a bit of Rhonda in everyone.”

However, not everyone has reacted so well. Some Facebook users have posted on the fan page saying they hate the ad.

“Everyone’s got an opinion,” Mr Riboni said.

On AAMI’s own Facebook page, house rules explain that offensive and discriminatory comments will be removed.

But Mr Riboni says users are welcome to post positive and negative comments about AAMI on its own Facebook page, despite the ruling by the Australian Competition and Consumer Commission that all content on a corporation’s Facebook page can be considered advertising.

“If they don’t contravene the guidelines, we leave it up, because that’s the spirit of social media,” he added.