NSW-based CRM Brokers has hired Gordon Bell to fill the newly created COO position.

Mr Bell started this month, according to his LinkedIn profile.

He was most recently GM at Longitude Insurance and before that CHU Underwriting Agencies national marketing manager.

Mr Bell will focus on building the broker’s service offering across all business lines, including strata.

“With his business acumen and ability to manage and foster key relationships across a range of stakeholders,” CRM Director Damien Coorey said. “I am confident he will play a pivotal part in driving our business forward.”