The National Insurance Brokers Association (NIBA) has announced CGU is the new sponsor of its broker of the year award.

The award recognises senior brokers who demonstrate outstanding commitment, expertise and integrity, and aims to elevate standards and showcase the pivotal role intermediaries play.

IAG’s CGU brand distributes products through more than 1000 brokers, agents and selected financial institutions and other partners.

“We engage with brokers every day and experience first-hand the value a broker creates,” CGU Executive Manager Broker Relationships Pegah Vaghaye said.

“Sponsoring the NIBA broker of the year award is one way we can celebrate broker ambition and the critical role they play in strengthening our communities and keeping customers protected.”

NIBA CEO Phil Kewin says the partnership with CGU “exemplifies our shared commitment to fostering professionalism, innovation and excellence within the insurance broking community”. 

Nominations for this year’s broker of the year award will open on Wednesday. The award has previously been sponsored by QBE.