CGU has signed a three-year deal to sponsor Collingwood Football Club’s new women’s AFL team.

The Magpies will help make history in February when the inaugural women’s league starts a two-month season.

“We believe Collingwood is very well placed… to help grow the game and grow women’s football at this elite level,” IAG CEO Australian Business Division Ben Bessell said.

“As an organisation, we believe in diversity, fairness and equality across business, sport and the community, and we see this partnership as an example of that.”

Mr Bessell says CGU is committed to helping the women’s team enjoy success.

“We’ve had a proud and long-standing association with the Collingwood Football Club and we are very much looking forward to supporting Collingwood’s vision of being Australia’s biggest and most inclusive sporting club.”