ANZ has appointed Bettina Pidcock as Head of Wealth Marketing, including the life insurance business OnePath.

Ms Pidcock was previously GM Marketing for InsuranceLine and has held similar roles at Asgard, MLC and Westpac.

ANZ Wealth GM Strategy and Marketing Steve Sheppard says Ms Pidcock will have a major role in differentiating the bank from its competitors.

“Ms Pidcock’s experience and insights from working with the merged businesses at Asgard and BT Financial Group will also be an asset as we move to fully integrate marketing across all ANZ Wealth brands,” he said.