The Actuaries Institute will tomorrow launch an advertising campaign to promote the profession.

One of the print and digital media adverts features the Harvard Business Review’s description of actuaries as the “rock stars” of the 21st century, providing analytical insights that can change business, industries and even countries.

Institute CEO David Bell says the campaign shows actuaries can use their skills across all sectors.

“Business leaders are inundated by information and they need skilled people who can transform data beyond the numbers into actionable business knowledge,” he said.