NRMA Insurance has partnered with three Aboriginal land councils to create artwork for billboards in NSW.

The three pieces, illustrating the traditional land of First Nations people from Wonnarua, Wiradjuri and Dharawal countries, are placed on the Princes Highway in Heathcote, the Newell Highway southwest of Dubbo and the New England Highway south of Singleton.

Phil Lockyer, the insurer’s EM Safer Communities, says the signs are designed to “help drivers connect with the land as they pass through and contribute to a proud and shared national identity for all Australians”.

NRMA Insurance hopes to work with more local communities, land councils and First Nation artists in NSW to create similar signs.

Parent company IAG launched its third Reconciliation Action Plan in February, which focuses on providing employment, education and professional development for Indigenous people.