Steadfast says the rebranding of the US network business it acquired last year positions it for further growth.

The Australian company bought ISU last October, has established an advisory board of industry experts, recently announced Dan McCarthy as CEO after 10 years in the COO role, and at its annual results last month said it would rename the business ISU Steadfast.

“Our new brand identity, ISU Steadfast, positions us for our next wave of success by cementing who we are and what we stand for while further strengthening our position in the US insurance market,” Steadfast international CEO Samantha Hollman said.

ISU Insurance Agency Network was launched in 1979 and has become one of the largest independent networks in the US, Steadfast says. A new website for the business says it has more than 220 agencies.

Mr McCarthy says he looks forward to “advancing the technology, tools and services we provide, empowering our members to thrive and succeed in an evolving market”.