Insurance Brands Australia – the parent company of independent Melbourne-based brokerage Insurance House – is set to launch a new website and suite of direct online products next month.

The company already has a direct offering, providing about 25,000 customers with professional indemnity and health practitioners’ liability cover underwritten by ProRisk/Swiss Re Corporate Solutions.

From September it will launch the insurance.com.au website, adding domestic home, motor, boat and caravan products underwritten by CGU. The aim is to continue to add more products in the near future based on client demand, including public liability, cyber, travel, life, health and small business insurance.

Insurance Brands Australia MD Jay Fereday told insuranceNEWS.com.au he hopes to grow the 25,000 customer-base significantly.

“This is a totally new web-based platform in a fully API-enabled environment,” he said.

“It will make it easy to partner with other insurance providers and the platform is scalable. We want customers to be able to get all their insurance needs covered.”

Digital Division GM Kristy Sacco says it’s important to give customers choice as to how they purchase insurance.

“In recent times the online space, and how clients are looking to purchase has changed,” she said.

“insurance.com.au will give clients an additional element of choice, but there is a broker team here should customers decide they need more advice.”

Insurance Brands Australia says it has no plans to turn insurance.com.au into a comparison site, with each product and underwriting partner carefully selected by its experienced team.

As previously reported, the group rebranded its holding company earlier this year, signalling an intent to acquire further industry brands.