Howden has unveiled a rebrand that changes its logo and will bring UK broking businesses acquired in the past couple of years under the global banner. 

The changes come after the company announced earlier this year that it would unify its business structure under a single, aligned global executive, with insurance broking, reinsurance broking and underwriting reporting directly to CEO David Howden. 

“As we unveil our new brand and enter our 30th year, we are excited to mark this new chapter for Howden,” Mr Howden said this week. 

“The Howden brand will be represented by 15,000 people in 50 countries, not only capturing the scale of the firm’s operations for millions of clients but also, with a fresh and dynamic visual approach, expressing their collective difference.”  

UK broking businesses Aston Lark, which was acquired last year, and A-Plan, which became part of the group in 2020, will now be branded as Howden. 

Howden was founded in London in 1994 and has continued to expanded internationally, offering services to clients ranging from individuals to large multinational companies.