InsNet’s web-based transaction platform for the insurance industry, Sunrise Exchange, has walked away with the “Best E-Commerce Product or Service” title at the Australian Interactive Multimedia Industry Association’s (AIMIA) annual awards.

Sunrise Exchange had to see off strong competition from the other high-profile finalists – the ABC (for their ABC shop online website), Atomic Media (for the Orange website) and Imagine Interactive (for the Langtons Fine Wines website).

InsNet CEO David Brawn told the large awards night audience at Sydney’s Technology Park that the quality of the finalists made the award even better. “We are so proud to have won this award,” he said.

“It definitively confirms both the efforts and the expertise of the people we have working on Sunrise Exchange. It also reflects the commitment the entire insurance industry has toward the development and adoption of e-commerce.”