Every employer should adopt a safe vehicle fleet policy to reduce staff injuries and deaths, according to IAG Personal Insurance CEO Andy Cornish.

His call comes as the National Road Safety Partnership Program rolls out a campaign to highlight the benefits of such investments.

“Car incidents are the leading cause of work-related fatalities, and an employer’s choice of car for their staff can significantly reduce injury and even prevent a tragic death,” Mr Cornish said.

“Investing in the safest car, ideally an Australasian New Car Assessment Program five-star-rated vehicle, is what all employers should be committing to. Ensuring the safety of your employees on the road should be the No.1 priority.”

NRMA Insurance says its large mobile workforce is protected on the road thanks to its policy of purchasing only five-star vehicles for its fleet.