QBE has been named the National Insurance Brokers Association (NIBA) General Insurer of the Year for an eighth successive year.

The award is based on the votes of about 2500 NIBA Qualified Practising Insurance Brokers, and was presented at the NIBA Convention in Sydney yesterday.

Brokers were asked to nominate the top performing general insurer across 10 product and service categories.

The other finalists were Allianz Australia and Zurich Financial Services Australia.